Wednesday, January 27, 2010

not even once

Some of you may recognize my title as the slogan from The Meth Project and if you already know what I'm talking about, then you have probably heard me go on about how awesome the project is. Montana just released it's fifth phase of advertising, which I wanted to share. There has been some talk that the ads are not as "in your face" as previous advertising has been, but I think the new ads are incredibly effective, reaching out to those who may not personally be using or trying meth, but to anyone who turns silent while friends or family turn to the drug. I think it reaches the same audience AND a new audience, supporting both the slogan and the idea that "If you are not part of the solution, you are part of the problem."

So, what am I talking about? In 2005, the Montana Meth Project was founded by a Montana rancher and businessman. At that time, Montana ranked #5 in the nation for meth use. After much research and uprooting of more staggering statistics, the campaign launched a large-scale statewide prevention campaign that plastered almost every available media source with what I personally consider the most powerful advertising I have ever seen or heard.

Since 2005, meth use in Montana has decreased by 63% in teens and 72% in adults. Meth related crime has also decrased by 62%. These are signifigant changes and proof that the campaign is not only powerful, but effective.

The project has since launched campaigns in Arizona, Idaho, Illinois, Wyoming, Colorado and Hawaii. Having grown up in Montana, I have lived in Colorado, Illinois and Arizona since the launches and feel that the advertising there was not nearly as widespread as in Montana and hope that the campaigns in those states can reach a similar effectiveness that Montana has had.

Take a look at one of the latest ads, listen to one of the radio ads and then , if you'd like, check out all of the rest and get more info at or

If you can't see this for some reason, here's a link:

Check out some of the radio ads too:

Monday, January 11, 2010

free me

I've had this song on repeat for the last few weeks. Joss Stone rocks!

…Cuz there’s something deep inside of
Me I’ve got to be
And if you find it hard to follow me
If I lose you in my jet stream
Then you only got to raise your eyes
And see me fly
Don’t tell me that I wont I can
Don’t tell me that I’m not I am
Don’t tell me that my master plan
Aint coming through
Don’t tell me that I wont I will
Don’t tell me how to think I feel
Don’t tell me cuz I know what’s real
What I can do
Something that you don’t see everyday
A little girl ‘who’s finding’ her way
Through a world that’s designed to break
All of your dreams
And if there’s one thing I would say to you
It’s that there’s nothing that you can’t do
Cuz it’s all about your attitude don’t let
Them get to you
And we are singing in our own voice
We can make that choice to be
To be free…

I'm having a little trouble with the player, so here's a link to the song:
Free Me by Joss Stone on ilike

If you are not familiar with Joss Stone, check out her music...she is amazing!